Search engine optimization (SEO) aims to rank your website well in search engines when a prospect customer searches target keywords related to your business. By using SEO it will allow your website to become more visible. Ultimately, the higher and more visible you are seen on search engines, the more visitors there are to your website.
However, SEO is not always guaranteed. Often search engines change the way they calculate the way they rate sights, which can affect your websites placement which can result in a loss of visitors to your site. This has been seen with Google’s recent Hummingbird update.
It is advisable to keep up to date with the general shifts in SEO. Currently the trend in SEO is a shift from quantity to quality. Mobile friendly websites and valuable content which enhance the quality of engagement with customers will be at the forefront of digital marketing in 2014.
SEO trends and predictions for 2014
The current trends that have started in 2013 and continue into 2014 have done one thing; encourage website owners to think of their target audience when designing their website which will boost their ranking. Below are trends we expect to see in 2014:
More and more people are searching from mobile devices so to have a higher ranking you visitors need access to a mobile friendly site – it is estimated that over 73% of all searches are made from mobile devices and tablets. Responsive websites have never been more important!
To be ranked at the top of search engine results, the website needs to have high quality content that will give your reader an advantage. The key is establishing a value exchange.
Valuable content that is useful to the user will be rewarded by Google – and we believe we will continue to see a push towards developing high quality content. Context will also play a major role in 2014.
We also believe there will be a significant a shift towards creating authority to improve SERP's.
More and more people are using social media to access websites. To be seen more frequently in the search engine results, social media marketing needs to be properly implemented. This will increase the traffic on your site as well as increase your ranking. This can be illustrated by Google's move to index major social media providers such as Twitter.
Provide value to your visitor and they are sure to come back to your website. In short, the more value you provide, the longer the visitor will stay on your site and the overall bounce rate will be reduced.
The trend in 2014 will be improving value exchanges. Improving the value exchange with customers will improve your conversion rates. The trend towards improving conversion rates instead of simply focusing on quantity is something we welcome.
SEO you need to remove from your play-bookAs pointed out before, SEO is not dying in 2014 as a whole but there are certain things that will no longer work in the future. These are a few of the things that you should avoid:
People who use link spamming will be killing their own website. This is used when people build numerous back links, often low-quality, to their site to achieve higher SERP's. However, Google can penalize you heavily for employing this tactic.
Tip: Focus on building high quality links. Don't buy links.
This occurs when content from another site is used with different words to make it unique to the site. Beware, using unoriginal content can do harm to your website's rankings
Tip: Generally it's rare for your idea to be truly unique, but try keeping your content original. Respect intellectual property.
Our biggest bit of advice would be to focus on your target audience in 2014. Produce content that can't be ignored and you will be rewarded. Let us know if you have any thoughts or predictions for 2014.